The Flaspöhler Research Group Risk Manager Survey was initiated in 2007 as a biennial study of U.S. Risk Managers' opinions of commercial carriers. This third Flaspöhler Study is undertaken in partnership with NU.

The survey instrument consisted of 40 questions about insurer utilization, perceptions of insurers and related topics. Fifty-nine insurers and 14 lines of business were evaluated.

Interviews were conducted over the web using dynamic adaptive-programming techniques. That is, respondents are only asked to rate companies with which they are familiar and only in regard to how those companies perform on factors the respondent considers to be important.

By eliminating the “noise” created by asking respondents to answer every question or rate unfamiliar companies on unimportant factors, this technique results in highly accurate and meaningful information.

All interviews were completed in March 2011. The average interview length was 26.1 minutes.

This survey included interviews with 364 risk managers. The overall results of this study are accurate to within plus/minus 4 percent at a 90 percent level of confidence.

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