In today's uncertain business environment, it is easy to become pessimistic. You can fall victim to a "sky is falling" mentality, or you can rise to the occasion and run your business with vigor. Even in these challenging times, top-performing agents and brokers drive their businesses forward with a simple formula: 4P + 4C = 10.

The number 10 is synonymous with perfection. Bo Derek personified the connotation in the 1979 movie "10." Unlike Hollywood, no organization is perfect, but striving to become perfect is one of the main virtues held by the best agents and brokers.

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