Bob Blitshtein, president and CEO of Insurance Data Processing(IDP), likens the current technology landscape to a battlefield—onewhere small independent agents are in danger of being annihilatedby much larger, better-armed competitors.

Having invested many tens ofmillions of dollars into technology over the past few years, largeunderwriters have developed tremendous competitive advantages,perhaps foremost among them the ability to write personal-linesbusiness in real time. 

This real-time functionality—the ability to research, quote anddeliver the policy to a customer all in real time—represents asignificant hurdle that smaller agencies must find a way to clearif they are going to stay in the race.

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