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Bob Blitshtein, president and CEO of Insurance Data Processing (IDP), likens the current technology landscape to a battlefield—one where small independent agents are in danger of being annihilated by much larger, better-armed competitors.

Having invested many tens of millions of dollars into technology over the past few years, large underwriters have developed tremendous competitive advantages, perhaps foremost among them the ability to write personal-lines business in real time. 

This real-time functionality—the ability to research, quote and deliver the policy to a customer all in real time—represents a significant hurdle that smaller agencies must find a way to clear if they are going to stay in the race.

“Independent agents are falling behind because they are not using agent portals that provide real-time quoting or are not using agent portals at all,” Blitshtein says.

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