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No matter how good your services and products, your employees, or your people, without a strong culture your firm will never fully succeed.

It is indisputable that culture and performance are closely interwoven, but the two comprise a very complicated relationship, and many brilliant leaders overlook this link as to why their company’s performance is not as good as their competitors’.

As a consultant, the great clients I have worked with have used high-performance values and behaviors to inspire loyalty from employees who want to be part of a great team. They create advocates. These employees rave about the firm to clients, peers and recruits. They generate commitment to go the extra mile and do the right thing, not just the easy thing.

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