Anyone who's a regular reader of our magazine–most recently in the January 2011 cover story, "Avoid the retirement steamroller with young recruits"–knows we're invested in promoting insurance as a viable career path for the next generations.

And we're not alone. For years now, we've been highlighting the efforts of everyone from trade association young agent groups, carriers and everyone in between to attract, promote and retain Gen Yers.

Unfortunately, all these great efforts, considered individually, might just be as effective as chipping away at a mountain with a toothpick.

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