Blue Frog Solutions, a provider of life/annuity ordermanagement, client management, and compliance solutions for theinsurance and financial sectors, announces the company’s formaltransition from Blue Frog Solutions to Aplifi.

Aplifi is a new brand name for this established technologysolutions provider and is designed to simplify front- andback-office processes and maximize insurance sales opportunities.Aplifi encompasses the products and services previously marketed asBlue Frog Solutions, I-Relay, Affirm Solutions, PolicyBox, OneView,and ADM.

“In a rapidly changing industry, insurance firms need to empowertheir employees with the right technology tools to turn insightinto action,” said Dan Smith, president and chief executiveofficer, Aplifi. “Our brand values are centered on the success ofthe clients we serve and our new identity represents the balance ofstrength and adaptability required for success in a changingindustry. Our goal is to deliver powerful technology solutions thatsimplify the selling of insurance and to provide extensivevalue-added tools, advice and thought leadership to help firmssucceed and achieve a dominant position in the industry.”