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Recently, I was flipping through the television channels when I noticed the current influx of insurance company commercials. You’ve seen them and can probably quote all of the hook phrases and themes. It seems that every big insurance company now has its own brand of spokesperson, mascot or catchy jingle. Most of them are very creative, and I applaud the marketing efforts of their respective advertising departments. 

But in watching these, I have to ask myself, “Where does this leave the smaller insurance companies? What avenue do we have for advertising our services?” With these questions pending in my thoughts, I am reminded of a particular claim that our small county mutual handled a couple of years ago.

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