Insurance-related businesses made up 14 of the top 17 firms listed by consumers in "Customer Advocacy 2011: How Customers Rate U.S. Banks, Investment Firms, and Insurers," a report by research firm Forrester in which consumers rank the products and services of businesses in the financial services industry.
San Antonio-based USAA led the pack, with 77 percent of its customers agreeing with the statement, "My financial provider does what's best for me, not just its own bottom line."
Independent insurance agents came in with a 65 percent ranking, followed by State Farm (60 percent), AAA Insurance (59 percent), Farmers Insurance (57 percent) and American Family Insurance (56 percent).
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