In this month’s podcast on the power of personal lines, Rick Gilman, executive director of the Personal Lines Growth Alliance and American Agent & Broker tech columnist, talks to Jeff Bair, executive director and strategic manager for Foremost Insurance.

Known as the face of Foremost as the “Insurance Guy” in a series of videos, Bair talks about Foremost’s new Social Media Suitcase, an online tool for agents providing a complete toolkit and content for getting involved in social media. Recognizing the importance of social media for sales and retention, Foremost included in the Suitcase a tool that explains the usage of social media including case studies, a step-by-step primer on how to begin, and regularly updated content that agents can select to blog, tweet or put on their Facebook page.

To listen to the podcast, click below.