Pitney Bowes Business Insight, a provider of customer data, analytics and communication software and services,announced an upgrade to its Portrait Customer Analytics productline in the form of Portrait Miner 6.0.  By deepeningcustomer understanding and automating the predictive modelingprocess, Portrait Miner empowers customer insight professionals toimprove campaign targeting and profitability and increase ROI fromsales and marketing campaigns.

Customer insight teams face extreme time pressure to understanddata, profile customers, and make smarter business decisions. UsingPortrait Miner's visualization and analytic automationcapabilities, teams can now generate accurate predictions ofcustomer behavior and accelerate the delivery of analytic insightthroughout the organization.

With this ability to tap into customer data and achieve a 360degree view of the customer base, Portrait Miner empowers users topredict profit-impacting behaviors and propensities, includingcustomer churn, cross-sell and up-sell opportunities, campaignplanning and segmentation, customer satisfaction and loyalty, andcustomer lifetime value. 

As a direct upgrade from existing Portrait Customer Analyticsenvironments, Portrait Miner 6.0 includes numerous new capabilitiesthat enable businesses to solve a wider range of businesschallenges including:

• Market basket analysis
• Mass best-next-product
• Purchase sequencing
• Marketing impact analysis

This release also incorporates new extensions for locationintelligence which can improve predictive accuracy by as much as 30percent and powerful new data preparation options, which canfast-track data mart creation.  Additional enhancementsinclude powerful new algorithms and data prep capabilities,improved speed and performance, extended Microsoft Officeintegration and platform support, and a refined user interface forfaster and easier insight.

"Any business intelligence tool can provide insight into howmany customers defected last month.  Few solutions cantell businesses which percentage of those customers are the mostlikely to defect next month, which ones could possibly be saved andhow to take the right action today to save them," says Mark Smith,senior vice president and general manager, customer analytics andinteraction at Pitney Bowes Business Insight. "Portrait Miner 6.0gives business users such as marketers and front-line employees aclear picture of how to segment their customer base and of how eachsegment is going to behave."