Company-specific training programs help to strengthen theindustry as a whole. As PuroClean CEO Lauren Reid explained to ClaimsChristina Bramlet, his company's latest step in educating a newwave of restoration professionals involves a rigorous courseoffering (approved by the Institute of Inspection, Cleaning andRestoration Certification (IICRC)) and a new Applied StructuralDrying (ASD) hands-on demonstration facility. Reid talks about someof the features of the facility and how it is conducive tolearning.

Tell us more about the motivation behind the facilityand training program.

The substantial time and capital investment associated with notonly PuroClean Academy but especially the new ASD facility speaksto our desire to help solidify best practices and standardizetraining and operations. We believe that our IICRC-approved course offerings and the hands-ontraining afforded by the ASD facility and the other features of theAcademy will equip restoration professionals with the necessaryskills and knowledge to handle both small- and large-scale disasterrecovery situations.