In the first of a series of podcasts on the power of personal lines, Rick Gilman, executive director of the Personal Lines Growth Alliance and American Agent & Broker tech columnist, discusses personal lines growth with Stu Durland, vice president of operations at Seely & Durland Insurance in New York.

Durland is on the board of directors of the Personal Lines Growth Alliance and is chair of the Applied Systems Client Network's Industry Solutions Committee and has served in many capacities on ACORD standards committees, AUGIE and the Agents Council for Technology (ACT).

In this podcast, Rick and Stu talk about the growth of Seely & Durland and the important role personal lines sales plays in the agency's success. The discussion includes questions on leveraging social media, ways in which an agency can build its personal lines presence, and advice on how agents can overcome misconceptions about the difficulty of getting new personal lines commissions.

To listen to the podcast, click below.