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“Fan and follower relationships on social networking sites are creating an unprecedented opportunity for corporate/local companies to extend customer relationships into the online realm,” said Clara Shih, CEO of Hearsay Corp.

Agents and brokers for State Farm and Farmers Insurance are gaining a new tool that will aid them in developing and maintaining a social media strategy while at the same time staying compliant with regulations and branding missions.

The two insurers rolled out a technology initiative today called Hearsay Social, which is a social media management platform designed to help “corporate/local” companies embrace the use of social media sites like Facebook, Twitter, and LinkedIn.

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