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Although the country was facing an overwhelming recession at the time, Justin and Jordan Goodman chose to form Goodman Insurance Services (GIS) in 2008, after severing ties with a larger firm, with the intent to be a one-stop shop for contractors in California. Based in Irvine, Calif., GIS serves only artisan contractors, which provides a competitive advantage from a product knowledge standpoint and a pricing advantage tied with its significant premium volume with contractor specific carriers.


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