Yodil, Inc., a provider of business intelligence, data analytics, and management reportingservices to the insurance industry, was launched on Jan. 27. Thenew firm comprises business assets acquired separately fromAdvanced Systems Design (ASD) and from a veteran insurance industryand agency consultant.

"BI is a critical necessity for competitive businesses, as wellas a buzzword," said Frederick Waite, Yodil's CEO. "Yodil expandsthe concept and the substance of BI considerably. It constitutes anew day for BI and a new way of doing business."

Yodil bridges the carrier/agency data gap, enabling bothparties—singly and in collaboration—to monitor all aspects of their businesses, from a singlepolicyholder or producer to an entire book of business, withmeaningful

intelligence, in a shared environment, with common definitions.It provides:

• Greater degrees of segmentation

• Numerous and variable data-delivery options

• Import from a number of disparate source systems andapplications

• Export to disparate destination systems andapplications

• The ability to translate, normalize, and standardizedata from those disparate source systems and applications

• An array of flexible reports, scorecards,dashboards, and ad hoc capabilities.

"The selling of our insurance-industry assets to Yodil isconsistent with our strategic direction to work with verticalmarkets through the use of industry experts," said Dave Johnson,founder, president, and COO of ASD. "We'd matured that verticalsoftware offering to the point at which it was ready to leave thenest. We look forward to watching Yodil realize its potential."