Facebook, Twitter, chat, online messaging, agency management systems. Believe it or not, there is a name for all that and it designates the technology revolution that is happening all around us and having a profound effect on the way independent agents do business.
It is called Web 2.0, and it is not only helping agents do business but also changing the way agents, clients and carriers interact with one another in some very profound ways.
In the first generation, the technology interaction was static, explains Julian Pelenur, founder and chief technology officer for FirstBest Systems, a provider of insurance software solutions based in Bedford, Mass. Information was obtained by browsing the Internet, and agents conducted business with a series of e-mails that eventually would end up with a phone call to an underwriter to complete writing a risk.
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