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January is done and your arrow aimed at renewal premiums has hit its target. Now what have you got in your quiver to boost your success rate for the rest of the year—or at least until the heavy renewal months of July and October?

Ask yourself this: What would prompt a successful food manufacturer, an established property company, a technology startup, a chain of restaurants, a mining corporation, a cross-border cold storage company and a group of law firms all to finance their business insurance premiums?

The answer lies in the cash flow needs of those businesses, along with the ability of their agent or broker to target those needs by presenting premium financing as a source of funding.

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