NU Online News Service, Dec. 17, 12:00 p.m. EST

Insurers have a potentially vast new marketplace for innovative insurance solutions for the poor that can reach up to four billion people with potential premium of up to $40 billion, according to a report from Swiss Re.

In its latest sigma report, “Microinsurance-risk protection for 4 billion people,” the 36-page study points out that based on World Bank statistics, around four billion people are living on $4 per day, and that includes 2.6 billion people living at under $2 per day.

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