ProspX, Inc., InsiderConnect making it easy

InsiderConnect is an electronic marketing solution that delivers targeted insurance industry and line-of-business specific news and updates to producers who are working on related new and renewal business opportunities. The technology maintains the privacy and confidentiality of the producer's pipeline at all times and without the need to maintain profiles of any kind.

InsiderConnect aggregates and delivers opportunity specific content via a custom generated newsletter to each producer's e-mail inbox. The information can then be shared with prospects and client to help the producer build credibility and strengthen relationships.

"Like most brokers, we are inundated with industry messages everyday and from every direction," said Rick Lobo, vice president of commercial business for Riggs, Counselman, Michaels & Downes, an insurance broker in Baltimore, Md. "Staying on top of information that is valuable to our prospects and clients is essential to building and strengthening those relationships. With InsiderConnect, ProspX allows our producers to overcome email overload by filtering out what is irrelevant to the business we are working on and delivering only what is important us, right when we need it. InsiderConnect removes the burden of having to register and maintain profile information with various industry news sources and business partners, which most producers do not do effectively."