ProspX, Inc., InsiderConnect making it easy

InsiderConnect is an electronic marketing solution that delivers targeted insurance industry and line-of-business specific news and updates to producers who are working on related new and renewal business opportunities. The technology maintains the privacy and confidentiality of the producer's pipeline at all times and without the need to maintain profiles of any kind.

InsiderConnect aggregates and delivers opportunity specific content via a custom generated newsletter to each producer's e-mail inbox. The information can then be shared with prospects and client to help the producer build credibility and strengthen relationships.

"Like most brokers, we are inundated with industry messages everyday and from every direction," said Rick Lobo, vice president of commercial business for Riggs, Counselman, Michaels & Downes, an insurance broker in Baltimore, Md. "Staying on top of information that is valuable to our prospects and clients is essential to building and strengthening those relationships. With InsiderConnect, ProspX allows our producers to overcome email overload by filtering out what is irrelevant to the business we are working on and delivering only what is important us, right when we need it. InsiderConnect removes the burden of having to register and maintain profile information with various industry news sources and business partners, which most producers do not do effectively."

InsiderConnect also makes it possible for business partners such as insurance carriers and wholesalers to deliver their message early in the sales cycle helping to elevate their key differentiators and gain producer mindshare. Via ProspX's platform, partners target their updates to the producers working on specific deals, eliminating spam and increasing the likelihood that their information will be presented to clients and prospects.

"Brokers already benefit from the ability to proactively search, find, and collaborate with thousands of carrier underwriters in the ProspX network," said Todd Young, president and CEO of ProspX. "With InsiderConnect, carriers can be just as proactive delivering the right message, to the right market, at the right time."

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