What initiatives do you have planned for2011?

Leonard C. Brevik: First, we will continue thesuccessful, focused initiatives that provide our members with whatthey want and need. This includes our legislative and industryadvocacy, which continues to score wins. We will continue toenhance our award-winning PIA branding program, which providestop-flight advertising and branding for our members. The PIAPartnership, our council of senior insurance executives, will comeout with another of its annual deliverables to assist our memberagencies and their carrier partners. And PIA will continue theleadership role it assumed in 2010 helping agents embrace socialmedia as a means of growing their business.

In 2011, we will roll out PIAPRO, a PIA member-owned captiveinsurance company, to provide a stable source of errors andomissions coverage exclusively to PIA members. After years of beingbuffeted by carriers entering and exiting markets, PIA decided totake charge of its own destiny, for the exclusive benefit of PIAmembers.

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