Brown & Brown Inc. acquired substantially all of the assets of Ladd's Agency Inc. The acquisition includes certain assets of two wholly owned subsidiaries of Ladd's Agency.

The purchase price was not disclosed, but Brown & Brown said Ladd's Agency has annual revenue of about $1.4 million. The agency and its predecessors have been providing insurance products and services to businesses and individuals in the Greater Syracuse, N.Y., metropolitan area since 1928.

The seller was Alliance Financial Corp., an independent financial holding company headquartered in Syracuse.

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