In March, shortly after passage of the Patient Protection and Affordable Care Act, American Agent & Broker spoke with Adam Bruckman, president and chief executive officer of Digital Insurance Inc., a national employee benefits broker based in Atlanta, about the law and its potential impact on agents and brokers.

At the time, AA&B, a sister publication of National Underwriter, noted that despite copious media coverage, there was still much misunderstanding and many misconceptions about the law and how it will affect businesses, including independent agents and brokers.

Mr. Bruckman was closely involved with the issue from serving on the government affairs subcommittee of the Council of Insurance Agents and Brokers and being privy to discussions taking place on Capitol Hill. The good news, AA&B noted, was that for independent property and casualty insurance agents and brokers the law presents some great opportunities to prove their mettle to their customers.

Q: Is this a good opportunity for agents/brokers to act as trusted advisers to their business clients?

Mr. Bruckman: We look at the current health care reform arena as an excellent opportunity for agents and brokers to serve as trusted advisers. Certainly, our role as a broker adviser will become increasingly important because of new options, such as the “exchanges” entering the marketplace. We will continue communicating with our broker partners about what this legislation means and how it affects their customers.

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