Brightway Insurance recently acquired General Insurance Concepts, a 20-year-old property and casualty insurance agency offering personal and commercial lines of insurance. General's Florida office will become Brightway's 23rd Northeast Florida location.


"Brightway Insurance's unique formula, which offers customers a combination of highly trained local agents, added storefront convenience and the greatest insurance brand choices, has been gaining momentum," David C. Miller, CEO, Brightway, said. "Both same-store and new-store sales are up significantly as word continues to spread. New business sales will again double in 2010 to $70 million up from $35 million in 2009."


Brightway operates 70 Florida offices with more than 300 associates and insures more than 75,000 Florida households. Recognized as one of the nation's fastest growing privately-held companies by Inc. Magazine, Brightway grew 33 percent in 2008 and 30 percent in 2009.

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