From 2008 to 2009, the U.S. lost 1.2 million households with income of more than $100,000, according to a recent study from Advertising Age.

According to Bureau of Labor Statistics data, the affluent group accounts for 38.5 percent of total consumer spending in the U.S., with an average annual expenditure of $94,244.

During that time, the U.S. also lost 2 million households with incomes of more than $50,000, while households making less than $35,000 increased by 2.1 million. While non-Hispanic white households lost 5.5 percent of the top-earning households, Hispanics lost 6.9 percent. Black affluent households, while the smallest in number, lost the smallest percentage (4.2) and actually gained 2.6 percent in the ultra-affluent bracket which brings home $200,000 or more.

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