For the most part, participants in the excess and surplus lines industry expect a replay of 2010 market conditions in 2011.

But while a cluttered field that includes standard insurance carriers is making it harder and harder for prudent E&S underwriters to make headway during the down leg of the latest pricing cycle, they are trying to outlast the competition with a diverse array of strategies.

During interviews conducted at this year’s annual convention of the Kansas City, Mo.-based National Association of Professional Surplus Lines Office, Ltd. held in Atlanta last month, E&S executives shared strategies ranging from service enhancements to product innovations to complete restructurings of their organizations–all designed to survive a prolonged test of endurance.

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