The growth of social media over the Internet is something insurance agents can embrace and learn to use as another tool to help grow their business, experts in its use said earlier this year.

Their comments came during a webinar panel led by Jeff Yates, executive director for ACT (Agents Council for Technology), that included independent agents and consultants discussing the uses and potential of social media for producers.

Despite all the concerns agents may have about “sticking their toes in the water,” when it comes to social media pages, it is now time for them to take a leap into digital social networking, said Rick Morgan, chairman of ACT Social Web Work Group.

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