The growth of social media over the Internet is somethinginsurance agents can embrace and learn to use as another tool tohelp grow their business, experts in its use said earlier thisyear.

Their comments came during a webinar panel led by Jeff Yates,executive director for ACT (Agents Council for Technology), thatincluded independent agents and consultants discussing the uses andpotential of social media for producers.

Despite all the concerns agents may have about “sticking theirtoes in the water,” when it comes to social media pages, it is nowtime for them to take a leap into digital social networking, saidRick Morgan, chairman of ACT Social Web Work Group.

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