Oracle announced it has agreed to acquire Art Technology Group, Inc., a provider of e-commerce software and related on-demand commerce optimization applications, through a cash merger for $6.00 per share, or approximately $1.0 billion.
ATG's solutions enable enterprises to provide a cohesive online customer experience with merchandising, marketing, content personalization, automated recommendations, and live-help services.
ATG's e-commerce software platform is highly complementary to Oracle's CRM, ERP, retail, and supply chain applications, as well as its portfolio of middleware and business intelligence technologies. ATG also offers on-demand commerce optimization applications that provide companies with an online presence, the ability to improve customer satisfaction through immediate service response and automated recommendations.
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