The Farmers Insurance Group of Cos. announced a partnership with Zynga, the creator of Farmville, the most popular game on Facebook, with more than 60 million monthly players.
The game will use the likeness of the Farmers Insurance Airship, a 246-ft. long zeppelin. When Farmville players position the Farmers Airship on their farms, players receive free “wither protection” for the crops on their virtual farms.
The campaign began Oct. 18 and has been “wildly successful,” said Marc Zeitlin, vice president of eBusiness for Farmers.
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