These days, it’s not unusual for insurance companies to jump into the deep end of the social media pool. Whether it’s Allstate responding directly (and publicly) to complaints voiced through Twitter or State Farm posting videos and claim news and tips to its more than 28,000 fans on Facebook, it’s clear that the industry is intent on embracing new and innovative ways of connecting with its policyholders and potential customers.

The latest entrant to this burgeoning field came last month, when Farmers Insurance Group introduced perhaps one of the more unique ideas yet when it partnered with the makers of FarmVille to provide virtual crop insurance for gamers.

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