A lot of folks have been asking me about NUs longtime editor-in-chief, Sam Friedman. Did he really give up journalism? What exactly is he doing at Deloitte Research?

Sam himself reported two weeks ago that he is indeed “switching careers” after more than three decades as a journalist to become a consultant. Among other things, he expects to be gathering information from industry surveys and writing clear, concise research reports that summarize the results.

I would argue that what Sam is doing today is not very different than what he did last month. Like a journalist, he’s digging for the truth and finding a way to simply communicate the facts he unearths.

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