“A difficult insurance market creates opportunities.” That’s how John Hahn, co-founder of Wholesale Trading Co-Op Insurance Services LLC, begins to answer the question of why it makes sense to launch another new wholesale brokerage during a soft market.

While that part of the answer is similar to answers given by industry veterans Patrick Ryan and Glenn Hargrove, who launched new wholesale operations earlier this year, the rest of Mr. Hahn’s response explains why the ownership and delivery model for his firm is different from the rest.

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