Every company wants to grow, but in a well-established industry finding ways to do that can sometimes be a difficult task.
Identifying customers with special interests and needs–needs that require unique insurance products and innovations–is one sure-fire way to unearth underserved market niches, create opportunities to take on more profitable risks and strengthen the relationship with clients.
The process of selecting a niche market to attract with a targeted marketing program begins with an analysis of what your company has to offer.
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