Taken to Heart Mr. Brownlee’s characterization of what the adjusting profession should be as described in his last four paragraphs should be taken to heart by all adjusters — and other businesses, for that matter ["Nine Geezers and a Pendulum," July 2010].

By emphasizing value/benefits that far exceed our “expense,” our efforts “to see beyond the claim” have been key to producing annual business increases, including 2010 to date. Much of this business has come by way of word of mouth as our results have spread among insurance carriers.

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