By Kelly J. Stacy, president of field management and distribution, Travelers Select Accounts
It's no secret that small business owners wear many hats--from CEO to technology guru to administrator--and often look to trusted advisors for advice on managing issues outside their own areas of expertise. Interestingly, a recent Travelers Select small business survey found that when it comes to insurance risk management, only 10 percent of small business owners turn to their insurance agents and brokers for advice. As an insurance agent, you have staked your career on your ability to identify risks, so finding a way to stay in front of your client is an excellent way to strengthen your long-term relationship and secure opportunities for the future.
When risk management can mean the difference between your customer closing a business's doors forever or successfully managing an issue, time is clearly of the essence for lending your expertise as an insurance agent or broker.
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