By Dave Lenckus, contributing writer

What contributes to a good relationship between agents and insurers sometimes is easy to agree upon. But the basis of a strong relationship typically is more complex than just good products, stability and meeting production goals. Each party also has its own specific needs and desires, such as the high-quality service and competitive products that top many producers’ must-have lists and the business volume and integrity requirements that many insurers demand. Plus, everyone’s priority list is a little different, and all have their own strengths and weaknesses.

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