So many factors these days make serving as a successful personal lines insurance agent more difficult than ever. The economy makes our customers more wary about every dime they spend, and rightfully so. Our competitors’ mass advertising puts the thought in our clients’ heads that they could find better rates for homes and automobile insurance. Steadily rising rates by many of our insurers open our customers’ eyes to how much they pay. When all is said and done, people seem to be shopping their personal insurance more now than ever.

Related: Read Jeffrey Wyrsch’s previous Getting Personal column, “New strategies for growth.”

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