In 2007 Rhonda Byrne wrote “The Secret,” a personal improvement book that sold millions of copies in dozens of languages worldwide. What’s the “secret” Byrne revealed? It’s the same contained in Earl Nightingale’s “The Strangest Secret,” Napoleon Hill’s “Think and Grow Rich” and disclosed by a handful of late 19th and early 20th century self-help gurus. The secret is what’s been called “The Law of Attraction” for more than 100 years. It’s hardly unknown and certainly no secret.

Related: Read Ed Lamont’s previous Strictly Sales column “Use CPR on prospect objections.”

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