hurricane Earl

Bill Sinn, strategic industry director in the insurance practice for Pitney Bowes Business Insight, points out Florida and the Gulf states have had more than their share of damaging storms throughout history, but people seem to forget that the eastern seaboard has also been prone to damaging hurricanes.

"You have to go back to 1991 and hurricane Bob, which was the last storm to threaten such a broad swath of the U.S. coastline," says Sinn. "Nineteen years may have passed, but many forecasters think a storm like hurricane Bob is long overdue for the northeastern part of the country."

(Sinn's views on the insurance industry's efforts in risk modeling can be heard in a podcast found on the Tech Decisions Web site.)

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