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You Can't Manage What You Can't Measure

Philip Lieberman writes about how to improve processing business in the insurance industry.

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In my June AA&B column, we looked at major areas where agency management issues exist, and identified five of them: processes, communication, client relationships, employee attitudes and training. Processes–how things are done within your agency–are crucially important, not only in how efficiently you operate, but in how you are perceived by your employees, clients and insurance company underwriters.

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