When you write a monthly column aimed at helping agents and brokers better understand technology, it's sometimes challenging to come up with fresh new topics. That's why I attended the ACORD LOMA Insurance Systems Forum a few months ago–or, for that matter, any industry event–I'm always on the lookout for new ideas for upcoming columns.
This time I went into the conference with the thought of writing something on automated prospecting tools. Not having much more than a working title in mind, I was ripe for input from a number of sources. But as I visited with all of the exhibitors on the show floor, I soon realized that there really weren't many vendors that offered that kind of support.
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