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Connecture, Inc., a provider of Web-based sales, service, and process automation solutions to the health insurance industry, has announced a long-term investment in expanded distribution services across the health insurance industry. This investment focuses on leveraging Connecture’s existing sales automation technology as well as on developing new products to support the future of health insurance sales and distribution channels.

“We have a history of connecting carriers to their constituents via an efficient, user-friendly, online shopping experience from the carrier’s Web site,” says Dan Maynard, CEO at Connecture. “But, consumers, brokers, and groups have so many different ways now to shop, compare and buy insurance online. We intend to leverage our current technology to support our client’s need for connectivity to multiple distribution channels.”

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