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More independent agencies are taking advantage of advances in technology, including improved agency management systems, social media marketing methods and real-time capabilities, according to American Agent & Brokers’ 2010 reader agency automation survey.

According to the second annual survey of more than 500 independent agency owners or principals, more respondents have agency management systems than last year–88 percent compared to 76 percent in 2009–and of that number, more users ranked as “excellent” their systems’ available tools and ease of use.

The use of real-time transactions was steadily on the rise as well, with 59.2 percent of respondents stating they were conducting real-time transactions for inquiries and/or comparative rating, compared to 55.1 percent last year.

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