"Technology continues to change how we access information and learn," says Annette Thompson, senior vice president and chief learning officer for Farmers Insurance. "Just as technology has changed how consumers access insurance information, Farmers believes we, too, must make accessibility to our latest training modules available to agents via more modalities, not fewer."

Taking this to heart, Farmers convened a special team in their agency training department to build and launch a new e-Reader portal. The new system, which can be accessed by the different e-Readers currently available, permits agents to access and download a number of resources to help grow their business.

"This new e-Reader functionality enables Farmers to place valuable information at our agents' fingertips," says Thompson. "It has already become a powerful tool for a number of agents."

"I love it," says Michael Abdou, a Farmers agent. "The new e-Reader system enables me to quickly and easily access the resources I need to better serve my customers. From the latest product information to presentation materials and other reference aids, these tools are now available to me in a very mobile and user-friendly environment."

"Farmers is committed to having the very best agents in the industry," says Thompson. "Our aim is to leverage technological advances to make sure our agents receive the best training available and are able to enhance their skill sets year-round, via a number of different methodologies. Whether it's via traditional classroom training at our award-winning University of Farmers to virtual classrooms to now our latest feature, e-Reader accessibility--this is something that we trust will empower our agents to be the best in the field."

Special Reports /

Farmers Introduces e-Reader System to Give Agents Sales, Training Resources

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