Farmers Introduces e-Reader System to Give Agents Sales, Training Resources

Farmers Insurance has introduced a new method for agents to access the latest company tools–an e-Reader accessible portal.

“Technology continues to change how we access information and learn,” says Annette Thompson, senior vice president and chief learning officer for Farmers Insurance. “Just as technology has changed how consumers access insurance information, Farmers believes we, too, must make accessibility to our latest training modules available to agents via more modalities, not fewer.”

Taking this to heart, Farmers convened a special team in their agency training department to build and launch a new e-Reader portal. The new system, which can be accessed by the different e-Readers currently available, permits agents to access and download a number of resources to help grow their business.