"Technology continues to change how we access information and learn," says Annette Thompson, senior vice president and chief learning officer for Farmers Insurance. "Just as technology has changed how consumers access insurance information, Farmers believes we, too, must make accessibility to our latest training modules available to agents via more modalities, not fewer."
Taking this to heart, Farmers convened a special team in their agency training department to build and launch a new e-Reader portal. The new system, which can be accessed by the different e-Readers currently available, permits agents to access and download a number of resources to help grow their business.
"This new e-Reader functionality enables Farmers to place valuable information at our agents' fingertips," says Thompson. "It has already become a powerful tool for a number of agents."
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