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This year, agents are really starting to benefit from technology. But with powerful tools available to fill so many needs, brokers face a challenge to know where to deploy their limited technology capital to get the best return–marketing, internal effectiveness or stronger carrier relationships.

“I think there’s been a realization that using technology to gain an advantage has moved from ‘nice to do’ to ‘necessary to do’ to be in your strongest competitive position,” said Jeffrey Yates, executive director of the Agents Council on Technology (ACT), part of the Independent Insurance Agents and Brokers of America (IIABA).

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