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For a long time now, you have heard from me and many others about the value and importance of leveraging multimedia as a communications and marketing tool. Video, audio streaming, blogs, Twitter, etc., are all excellent means of attracting attention to your website. In fact, all of them improve your website’s search engine optimization (SEO), which positions you higher in result listings when someone searches any of your keywords.

Read Rick Gilman’s June column, “Have it your way.”

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