In the amateur sports insurance world, technology has proven to be an invaluable aid in the distribution of the product, making sales easier and providing services quickly and easily for agents and clients to access.

“Technology–specifically websites that provide online purchasing capabilities–have been a tremendous asset to both our clients as well as to K&K,” said Sheila Morton, sales director for the managing general agency in Fort Wayne, Ind. “In the process of organizing a team or league, purchasing insurance can sometimes be lost in the process, and league or event organizers may find themselves up against a tight deadline to buy insurance and provide proof of coverage required by most venues.”

She added that “website technology provides an option for the last-minute purchase of coverage so that sports events can proceed without delay or cancellation.”