Driving Distribution: What Sets Carriers Apart and Ahead of the Competition

Insurers and independent agents may not like the direction distribution channels have taken of late–particularly the direct-to-consumer model–but both carriers and agents need to realize the push toward the direct channel is coming from consumers.

“Every carrier must realize there is a balance between servicing the agent channel and the opportunities [carriers] need to afford the direct channel,” says Karen Furtado, partner with SMA: Strategy Meets Action.