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Insurance companies’ track records regarding new technologies may indicate the industry will not be among the leaders in adopting digital marketing tools such as e-mail, blogs, social networking, and Twitter. But Catherine Stagg-Macey, a senior insurance analyst for Celent and author of “Digital Marketing in Insurance: A Partnership With Potential,” believes the low expense levels in adopting such marketing tools do make them attractive for insurance carriers.

(For a look at the pluses and minuses of social media, click on this article.)

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