IASA executive director Joe Pomilia doesn't imply his organization has been at the forefront of social media, but he does remind members IASA has worked for years to find better ways for members to connect with each other.

"Many years ago we started the IASA Knowledge Exchange, and that was a place where our members could sign up, express interest in particular areas of the insurance industry, and exchange questions among each other," says Pomilia.

He described the Knowledge Exchange as being similar to a blog, as different members provided information on a subject they were interested in discussing.

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